Empowered Consumer Insights
The Agile Market Research platform that enables you to make safer decisions
We know how important it is to know your consumer, and how hard it is to ensure your data is accurate and timely. Your target responds via mobile so engagement is faster and easier. You’ll collect accurate, timely and rich consumer data in just 3 hours.
Do it Yourself
Tailor Zinklar to your expertise, time constraints and budget: you won’t have to sacrifice any to access the insights you need. Most importantly, you’ll be able to take charge of your research timelines and results, empowering you and your team to carry out your own research.
We’re market researchers using technology, not the other way around. We’ve developed Zinklar not just to be intuitive and easy to use but to keep you aligned with rigorous research methods. An all in one platform with the support of a team of research experts.
3 STEPS - LESS THAN 3 HOURS
Find your Target
Define your target from hundreds of profiles within a representative panel, with thousands of mobile users willing to be a part of your marketing decisions. Choose, combine and segment your target to find the most accurate consumer profile for your research.
Representativity & Accuracy
Zinklar makes it easy to include or exclude consumer profiles, while ensuring your sample is representative of the entire population.
Create your Survey
Design your own survey. Our editor guides you through the process of creating insightful and precise questionnaires. Choose from the different question types, including multiple choice, rating scales, open response, etc. Don’t forget to add images, video or audio!
DIY with research backup
Work independently or use our research team to guide your market research studies. From research design to data analysis, our experts are here for you.
Analyse in 3 hours
Your results are displayed within 3 hours. You can view and analyse the results on your personal dashboard, or download and share them. You will always have accurate, reliable, and real-time information about your consumers to empower your business decisions.
Insights at your fingertips
Data is not enough. Zinklar provides you with real-time insights, relevant graphics, tables and raw data. Invaluable consumer insights at your fingertips.
How brands are using Zinklar, everyday
Creativity and Innovation
By measuring how consumers view certain ideas or mock-ups, as well as their general habits and opinions, Nestlé is able to develop new products, in real time and with the confidence that they are consumer-backed and making smart business choices.
Profiling Complex Targets
Mattel's core segment is the children’s entertainment sector. By querying the parents about their consumption habits and understanding parents’ motivation for choosing specific toys, Mattel reframed their brand to satisfy consumer expectations and desires.
Industry Trends Tracker
By frequently and recurrently evaluating their competitors' value and consumer trends in the market of prophylactics, Reckitt Benckiser is able to preemptively react to changes and new consumer habits, identify concerns and understand their industry position.
Success Indicator Evaluation
Reckitt Benckiser updated the main success indicators of their brand by comparing their and their competition’s metrics for the following tests: awareness, consumer habits and preferences, drivers within the category, and brand image and notoriety.
Live Campaign Optimisation
Opel communicates with their target as they release promotional campaigns, keeping track of how far these are memorable and accurately pointed. This live overview of their success means they can redirect their strategy if results are subpar, and design winning strategies.
Promotion Strategy Success
Pastas Gallo evaluates the promotion strategies that lead penetration in their target markets. To predict weekly which promotion will achieve better results, they study their target consumers’ habits, analyse price sensitivity, and identify consumer favourites.
What they’re saying about our Agile Market Research platform
Gathering consumer insight can be inefficient and costly, especially when required at short notice. It’s hard to plan for every single eventuality when conducting infrequent, ad hoc, research studies. Zinklar is absolutely perfect for filling in the gaps in a convenient and cost effective way. I’ve been very impressed with the service so far and the flexibility it offers.
Sara Green | Head of Insights | Hovis
I enjoy the do-it-yourself features of Zinklar. My team and I are able to plan out and send research, without being slowed down by too many processes, which gives us the agility to act quickly.
Diana Solórzano| CMI Leader | Heineken
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