About Zinklar

Your intuition and our platform make your business decisions safer and smarter. Bring consumers to the heart of your decisions.

Our Team

Several years of experience at the forefront of the industry
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Jordi Ferrer

Founder and CEO

Founder and former CEO of Conzoom and Magma Growth, Global Managing Director of TNS Digital, Global Head of Strategy and M&A at Kantar TNS, and board member of WPP Digital. Economist, MBA from IESE and executive program at London Business School.

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Borja Ormaechea

Founder and Co-CEO

Founder and former Director of Amalgama Marketing, Marketing People and Cerka, Marketing Director and member of the steering committee of Groupe Seb Iberia. Degree in Business Administration and MBA from ESADE and University of New York.

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Efrain Ribeiro

Sampling and Panel Advisor

Globally acclaimed online research and panel expert. Previously Chief Research Officer of Kantar, Chief Operating Officer of Lightspeed Research, Chief Operating Officer of IPSOS Interactive Services and Global Head of Access Panels of Kantar TNS.

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Francesc Arbiol

Head of Global Sales

Passionate about building successful sales teams for disruptive technology companies. He has helped creating new territories and growing business for companies like Salesforce, Veeva Systems or LinkedIn. Over 22 years of experience in sales.

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Toni Parada

Head of Global Demand Generation

Passionate about marketing, technology and value creation. Ability to motivate, manage and coach organizations from different countries to achieve business goals. Computer Science Engineer, with an Executive MBA by ESADE.

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Marc Torrent

Chief Technical Officer

Passion for creating value through tech and creativity, experience in e-commerce and marketplaces, leading teams (Privalia) and frontend (Zara.com). Telecom engineer from UPC and Executive MBA from ESADE.

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Mónica Corral

Customer Success Director

14 years of experience in market research, previously working for Metra Seis, Synovate and Ipsos. Her experience covers all types of methodologies, projects and sectors. Degree in Sociology at Universitat Autònoma de Barcelona.

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Julieta Itzkoff

Research Director

Nearly 20 years of experience in market research, from a client perspective (Unilever), to agency (Initiative Media). Experience developing all kinds of methodologies (quant & qual) on a global scale.

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Jonathan Cassoni

Product Manager

8 years of experience in the fields of market research, brand management, and marketing. Passionate about tracking brands and the way they communicate with their consumers. Master of Business Administration at IESE Business School Barcelona.

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J. Pablo De los Reyes

Sample Supply Manager

More than 8 years of experience in Online Panels. Directed production teams with presence in NA, Europe, LATAM & MENA. 6 years working with sample suppliers building supply chains.

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Simon Carter

Research Manager UK&I

Over 10 years of market research experience, working previously within Kantar in the UK specialising in brand and communications. Wide experience of working in partnership with brands across both FMCG and Service industries.

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Maria Comadran

Research Manager Spain

15 years of experience in the world of market research, who has previously worked for companies such as Synovate, IPSOS and PRM. Degree in Business Administration and Management from Universitat de Barcelona.

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Paula Serra

Research Manager Spain

15 years of experience in market research institutes and multiple research methodologies. Worked in sectors from consumption, health, fashion, and auto, to personal care and cosmetics, through markets in Europe, LATAM and Africa.

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Osiris Hernández

Research Manager Mexico

8 years of experience in market research, within a market research agency, banking, financial services, and telecoms. Graduate in Marketing at Universidad Central de Venezuela with specialization in marketing strategies for corporate settings.

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Abhijeet Roy

Account Director UK&I

Abhi is a research expert and has over 20 years experience in market research. He has experience in large scale and bespoke programmes across sectors through his career in TNS, Millward Brown, Future Thinking and Reputation Institute.

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Lachlan Hamilton

Account Executive UK&I

Passionate sales & business development professional with 8 years diverse experience across various sectors. A tenacious, dynamic, business minded individual who thrives in challenging environments and relishes problem solving and building lasting relationships

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Alex Mauri

Account Executive Spain

Consultative sales expert in strategic market research. International career mainly based in the UK, where he developed a career in Euromonitor International and IWSR commercial departments.

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Cindy Salas

Senior Account Executive LATAM

Business administration degree from UTEP (US) with specialisation in Marketing. She has more than 8 years of experience in the market research industry, with expertise in client relations and project management.

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Sara Crespo

Account Executive LATAM

14 years of experience in strategic planning, branding, innovation and business development. Specialised in Communications and the integration of new technologies in market research. Masters in Business Innovation from Cedim.

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José María Elías

Lead Software Engineer

Engineer in Computer Science from Universitat Autònoma de Barcelona and postgraduate studies at the UOC. Over 10 years experience in web development and SaaS applications. He worked at Wolters Kluwer developing the a3EQUIPO software.

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Albert Navas

Software Engineer

Albert is a Full Stack developer with more than one decade of professional experience within the tech sector. He is a specialist in Cloud and Micoservices. Before joining Zinklar, he worked at an Artificial Intelligence and Health startup.

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Marina Clarés

Software Engineer

Marina has worked since the age of 16 in multiple sectors, both in Barcelona and abroad, more specifically in the Netherlands. She is an experienced software developer specialising in video game, 3D, and full-stack development.

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Edgar Guerra

Software Engineer

Full-stack developer with some experience in systems. Years of experience in the industry, most recently working in ticketing with volume of entries ranging in the millions. Always looking forward to a challenge.

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Francisco Blanco

Software Engineer

Software engineer from Universidad de Sevilla, with experience working as a Java Software Engineer and Software Developer at Skycket and Capitole Consulting, tech and innovation centered companies.

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Xavier Conejo

Software Engineer

Computer Engineer from the Faculty of Computer Science of Barcelona, specialised in computation. With experience in web coding as Full-Stack, and mostly focused to front end development.

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Konstantin Knyazev

Software Engineer

Full-stack developer with advanced knowledge in computer systems. Specialised in innovation, tech and constantly improving workflows. Experience in several client and product-oriented projects, both on-premises and SaaS companies.

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Saul Mases

Product Designer

Digital designer with experience ranging from building websites and creating branding elements for international clients, to developing digital products from the first stages to production. More than 4 years building SaaS products for the tech sector.

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Aleix Brias

Global Marketing Manager

Advertising and PR graduate (UB) with a Master in Communications and Marketing Management (UOC). Passionate about marketing and technology, with experience in multiple tech companies, including Selligent Marketing Cloud.

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Nicolas Thienpont

Copywriter & Content Specialist

Native English Copyeditor and Content Manager with over 8 years of experience and a passion for Martech and AI. Highly developed skills crafting original goal-oriented content for multiple media platforms.

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Patricia Salcedo

Marketing Coordinator

Marketing graduate with a Master in Strategic Digital Marketing at Euncet Business School (UPC). Experience in marketing and CRM, has worked in human resources, tech, and at Grupo Posadas, the biggest hotel chain in Mexico.

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Mercedes di Paola

Graphic Designer

Graphic designer experienced in the digital marketing field. Born in Buenos Aires, Argentina, she has lived in USA and in Prague, and has worked in digital agencies and multinational companies.

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Arthur Dreux

Outbound Manager

5 years of experience in Marketing and Sales, especially in the technology industry. Leading teams of Sales Developement, Channel Sales and Inside Sales in EMEA and North American markets. He speaks French, English and Spanish.

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Joey Sordyl

SDR UK&I

History and Politics graduate, with years of experience across various sectors, including: IT sales, Tourism, and Film and Television. Passionate about people, innovation, and disruption. Championing change.

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George Walford

SDR UK&I

An experienced creative with 7 years working across Design, Marketing and Audio fields within Industrial Manufacturing, IT and Music industries. A through and through creator, he has worked professionally developing strategies with Red Bull, Wera Werk GMBH & Co. and Porsche.

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Chris Butler

SDR UK&I

Native English, with 12 years sales & account management experience across all sectors. The last 5 years in IT with HP and a leading Partner. Dynamic, self motivated business minded person who thrives on problem solving and finding a positive outcome for all parties.

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Jordi Llaberia

SDR Spain

Marketing degree, experience in Marketing, research and communications. Always in the know and always on the lookout for new trends and inspirations within the market research industry, to continue growing as a professional.

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David Belmonte

SDR Spain

Passionate about helping companies succeed. Graduate in Business Administration and experience in corporate and personal coaching. 3 years of experience as a financial consultant, helping people and organisations reach their goals.

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Georgina Santiago

SDR Mexico

Degree in Political Science with a Master in Philosophy. 10 years of experience in strategic analysis of social and political communication, and an experienced Account Manager in the IT sector in multiple Latin American markets.

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Flor González

SDR Mexico

More than 7 years’ experience in Digital Marketing and Sales in USA, LATAM and Europe. Consultant for government agencies in Mexico, interested in anthropological research and global digitisation processes. Student of Cultural Anthropology (UB).

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Chris Mackinnon

Sales Operations Specialist

English native professional with over 10 years experience across sales, marketing and CRM functions, having worked for companies such as HP, Infor and others in the technology industry, with a keen interest in new technologies.

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Nitesh Mayani

Company Sourcer

Young professional with a passion for Marketing & Sales. Graduate in Technology Business Management at Ramon Llull University with experience in sales, marketing strategy and market research.

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Renç Alibeseoglu

Company Sourcer

I’ve studied economics in Istanbul, Milano and Barcelona. Rugby, windsurfing and meeting new people from everywhere are the things that I live for. I believe in constant learning and self improvement.

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Pieter Koekkoek

Company Sourcer

Born in the Netherlands, lives in Barcelona. He has a Master's in Business Communication with 5 years experience in Sales and Marketing, mainly in the IT industry. Loves to work in an international environment and gets a kick out of helping and inspiring people.

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Daniel Cuenca

IT Advisor

Founding Partner and CEO of MULTIPLO and CTO of Medtep. With experience in software development and web technologies, he has also managed several projects for top brands such as Ausonia, EurekaKids, MSF, Nestlé, Roca and Telefónica.

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Javier Gorena

Financial Controller

Finance professional with a strong track record in delivering top performance. Possesses a wide range of experience in corporate and treasury finance, as well as creating sustainable financial environments for start-ups.

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Laura Selma

Accounting and Office Manager

Economics student (UPF), responsible for the administration department. Provides accounting support in addition to performing administrative functions.

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