About Zinklar

Your intuition and our platform make your business decisions safer and smarter. Bring consumers to the heart of your decisions.

Our Team

Several years of experience at the forefront of the industry
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Jordi Ferrer

Founder & CEO

Founder and former CEO of Conzoom and Magma Growth, Global Managing Director of TNS Digital, Global Head of Strategy and M&A at Kantar TNS, and board member of WPP Digital. Economist, MBA from IESE and executive program at London Business School.

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Borja Ormaechea

Founder & Co-CEO

Founder and former Director of Amalgama Marketing, Marketing People and Cerka, Marketing Director and member of the steering committee of Groupe Seb Iberia. Degree in Business Administration and MBA from ESADE and University of New York.

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Efrain Ribeiro

Sampling & Panel Advisor

Globally acclaimed online research and panel expert. Previously Chief Research Officer of Kantar, Chief Operating Officer of Lightspeed Research, Chief Operating Officer of IPSOS Interactive Services and Global Head of Access Panels of Kantar TNS.

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Agustin Mercuri

Head of Global Sales

Experience throughout the “research supply-chain”: from client, agency, online panels and data viz to data processing. Lived in America, Asia and Europe. Graduate in Business Administration and double Master in Marketing (UAT) and Leadership (UB).

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Toni Parada

Head of Global Demand Generation

Passionate about marketing, technology and value creation. Ability to motivate, manage and coach organizations from different countries to achieve business goals. Computer Science Engineer, with an Executive MBA by ESADE.

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Jonathan Cassoni

Product Manager

8 years of experience in the fields of market research, brand management, and marketing. Passionate about tracking brands and the way they communicate with their consumers. Master of Business Administration at IESE Business School Barcelona.

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Mónica Corral

Customer Success Director

14 years of experience in market research, previously working for Metra Seis, Synovate and Ipsos. Her experience covers all types of methodologies, projects and sectors. Degree in Sociology at Universitat Autònoma de Barcelona.

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Maria Comadran

Research Manager Spain

15 years of experience in the world of market research, who has previously worked for companies such as Synovate, IPSOS and PRM. Degree in Business Administration and Management from Universitat de Barcelona.

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Osiris Hernández

Research Manager Mexico

8 years of experience in market research, within a market research agency, banking, financial services, and telecoms. Graduate in Marketing at Universidad Central de Venezuela with specialization in marketing strategies for corporate settings.

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Simon Carter

Research Manager UK&I

Over 10 years of market research experience, working previously within Kantar in the UK specialising in brand and communications. Wide experience of working in partnership with brands across both FMCG and Service industries.

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Natalia Benedikt

Research Trainee

Studying a Master’s degree in Entrepreneurship and Innovation at Tecnocampus UPF. Experience in financial and health sectors doing research on a global scale. Interested in hyper-personalisation, prosumption and smart everything trends.

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Alex Mauri

Market Manager Spain

Consultative sales expert in strategic market research. International career mainly based in the UK, where he developed a career in Euromonitor International and IWSR commercial departments.

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Cindy Salas

Senior Market Manager LATAM

Business administration degree from UTEP (US) with specialisation in Marketing. She has more than 8 years of experience in the market research industry, with expertise in client relations and project management.

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Sara Crespo

Market Manager LATAM

14 years of experience in strategic planning, branding, innovation and business development. Specialised in Communications and the integration of new technologies in market research. Masters in Business Innovation from Cedim.

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Abhijeet Roy

Market Leader UK&I

Abhi is a research expert and has over 20 years experience in market research. He has experience in large scale and bespoke programmes across sectors through his career in TNS, Millward Brown, Future Thinking and Reputation Institute.

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Ben Hunt

Market Manager UK&I

BA in Marketing from the University of Plymouth, worked at GfK for more than 10 years, delivering insight from complex projects and evaluating the effectiveness of trade marketing. Experienced business development, product, account manager and insight delivery.

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José María Elías

Software Developer

Engineer in Computer Science from Universitat Autònoma de Barcelona and postgraduate studies at the UOC. Over 10 years experience in web development and SaaS applications. He worked at Wolters Kluwer developing the a3EQUIPO software.

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Albert Navas

Software Developer

Albert is a Full Stack developer with more than one decade of professional experience within the tech sector. He is a specialist in Cloud and Micoservices. Before joining Zinklar, he worked at an Artificial Intelligence and Health startup.

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Marina Clarés

Software Developer

Marina has worked since the age of 16 in multiple sectors, both in Barcelona and abroad, more specifically in the Netherlands. She is an experienced software developer specialising in video game, 3D, and full-stack development.

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Edgar Guerra

Software Developer

Full-stack developer with some experience in systems. Years of experience in the industry, most recently working in ticketing with volume of entries ranging in the millions. Always looking forward to a challenge.

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Saul Mases

Product Designer

Digital designer with experience ranging from building websites and creating branding elements for international clients, to developing digital products from the first stages to production. More than 4 years building SaaS products for the tech sector.

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Aleix Brias

Marketing Manager

Advertising and PR graduate (UB) with a Master in Communications and Marketing Management (UOC). Passionate about marketing and technology, with experience in multiple tech companies, including Selligent Marketing Cloud.

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Claudia Clarós


Philosophy and German graduate from the University of Oxford, with a Master in Digital Curation, interested in all things related to information environments. PhD student looking at the patterns of distortion of research information at UPF.

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Patricia Salcedo

Marketing Coordinator

Marketing graduate with a Master in Strategic Digital Marketing at Euncet Business School (UPC). Experience in marketing and CRM, has worked in human resources, tech, and at Grupo Posadas, the biggest hotel chain in Mexico.

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Chris Mackinnon

Lead Sourcing

English native professional with over 10 years experience across sales, marketing and CRM functions, having worked for companies such as HP, Infor and others in the technology industry, with a keen interest in new technologies.

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Gema Serrano

SDR Spain

Degree in Business Administration, specialised in market research and digital marketing. Gema has more than 8 years of experience in sales and business development. She also worked for ESADE and founded her own event management company.

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Isabel García

SDR Mexico

Marketing graduate from Universidad La Salle Mexico with previous experience in creating connections between companies and target consumers, especially in high-end retail and e-commerce sectors. Works internationally between Latin America and Spain.

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Georgina Santiago

SDR Mexico

Degree in Political Science with a Master in Philosophy. 10 years of experience in strategic analysis of social and political communication, and an experienced Account Manager in the IT sector in multiple Latin American markets.

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Rosalinda Virgin


English and Spanish native professional with over 8 years of experience across sales, marketing, CRM functions and high customer relation management.

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Daniel Cuenca

IT Advisor

Founding Partner and CEO of MULTIPLO and CTO of Medtep. With experience in software development and web technologies, he has also managed several projects for top brands such as Ausonia, EurekaKids, MSF, Nestlé, Roca and Telefónica.

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Myriam Compte

Finance Advisor

Corporate and Strategic Finance and Fundraising specialist. CFO in multiple tech start-ups, expert launching projects and connecting the strategy with Finances. Business Administration graduate (UB) and postgrad in Finances (IDEC).

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Laura Selma

Accounting and Office Manager

Economics student (UPF), responsible for the administration department. Provides accounting support in addition to performing administrative functions.

Want to work with us? We’re hiring!


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