Survey Agent

You hand it the business question and it builds the study on Zinklar's own methodology: the right KPIs, the right questions and the right structure for your study type. It is not a blank canvas, it is a research-grade design from the very first draft.

You stay the decision-maker; it just removes the blank-page friction.

It sets up routing logic, quotas, screeners and every question type, MaxDiff included, with no manual scripting. What used to take a programmer an afternoon is ready the moment the design is.

The gap between thinking of a study and fielding it effectively disappears.

Paste a brief, drop a doc or an Excel and it works from what you already have, instead of forcing your study into a rigid template. Your thinking stays intact, the agent adapts to it rather than the other way around.

Nothing gets lost in translation from your plan to the questionnaire.

It checks the logic, fixes the wording and suggests answer options, iterating with you until the questionnaire is right. It flags the leading question, the missing option, the route that loops, the things easy to miss late in the day.

A second pair of expert eyes on every screen.

It translates and programs the study to field in any market, so results stay comparable from day one. One questionnaire becomes every local version without a separate translation cycle.

The design you signed off is the design that fields, everywhere.

Every change is versioned and any previous version restores in a click, so nothing you tried is ever lost. You can experiment freely, compare two directions and roll back without fear.

The full trail of how the study evolved is there if you ever need it.